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To celebrate the launch of the fascinating new book Pokécology: An Illustrated Guide to Pokémon Ecology, a unique collaboration is underway. The Pokémon Company and London's Natural History Museum are opening a temporary store stocked with exclusive items. Enthusiasts will find products like stationery, plushes, and artwork that are inspired by the institution's aesthetic. For collectors, though, is a limited-edition Pikachu card, given as a gift with purchase for the pop-up. This shop is scheduled both the physical location to its web counterpart from January 26 to April 19.

Pokécology Behind the Collaboration

Pokécology: An Illustrated Guide to Pokémon Ecology represents a highly anticipated volume filled with stunning illustrations that show Pokémon in their wild environments. The concept is what an in-world scientist could produce once adventurers provide field notes, alternatively what Charles Darwin might have created had the famous islands were populated by Pidgeys instead of finches. Part of the charm stems from the book's serious approach, treating Pokémon as worthy of subject for inquiry. Author Yoshinari Yonehara together with illustrator Chihiro Kinoshita each possess doctorate degrees in ecology and behavioral science.

Why This Promo Card Different

The company regularly to issue to release promos celebrating big events and crossover partnerships. Many of these collector items often feature the famous electric rodent that acts as the series face. What distinguishes this new promotion apart is its distinctly bigger dimensions. Although precise specs were not publicly disclosed, its distribution is guaranteed to be highly restricted, and customers limited to only a single card per purchase.

Limiting Speculator Interest

According to an official statement, some of the pop-up items will also be sold outside the museum walls. However, a wider release is slated for select retailers within the United Kingdom. Importantly, fans cannot acquire the card via the online Pokémon Center. While speculator demand is a given, it appears they're going to have trouble hoarding mass quantities this time around. If you're feeling left out, there is an alternative like fossil-themed display headed to the Windy City in the coming months.

"Every penny of sales made in the Museum shop and from its online store, which covers Pokémon products, go toward the Natural History Museum’s charitable mission. That encompasses the research of 400 scientists who are conducting studies to discover solutions to the planetary emergency," it notes.